Art Store Fronts has brought a lot of good ideas to photographer's websites. How can you incorporate those into SmugMug to boost print sales? Over the past few months I’ve done some soul …
Part Two: Customizing a SmugMug site to develop a customer base by building an email list
The more you can reach a potential customer with content they enjoy, the better your chances of closing a sale, and how to do it for more profit So what exactly is the big deal about email lists? …
Part Three: The Homepage – Building & Customizing a SmugMug Site to Sell More Prints
Designing a homepage that gets people excited about your work, and maximizes your chance of selling them a print Defining a niche The market for photographic fine art prints is saturated. …
Manifesto
Greenman, Lacock Abbey, Great Britain “There’s nothing wrong with wanting to provide a good living for your family and employees. But that’s no reason to screw your customers, your competition and …
A Gothic Curiosity Cabinet: Correcting a blogging mistake a million visitors too late, or why I’m my own worst client
Despite what momma told you, when it comes to blogging, it really is all about you I got a comment from a visitor a while back that really turned my head. She was complimenting me on making my …
Does profanity have a place in your marketing scheme?
Or why the words "dicking around" appear on this website Does profanity have a place in your marketing scheme? Hell yes. With a caveat. If your clientele uses it, you're safe. Is it …
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