The evolution of a photographer's website, from black to white, to a site that truly reflects the artist I've worked with Viktoria for several years now, through a couple of iterations of her …
Part One: Customizing SmugMug to sell more prints online and a look at the nearest competition
Art Store Fronts has brought a lot of good ideas to photographer's websites. How can you incorporate those into SmugMug to boost print sales? Over the past few months I’ve done some soul …
Part Two: Customizing a SmugMug site to develop a customer base by building an email list
The more you can reach a potential customer with content they enjoy, the better your chances of closing a sale, and how to do it for more profit So what exactly is the big deal about email lists? …
Part Three: The Homepage – Building & Customizing a SmugMug Site to Sell More Prints
Designing a homepage that gets people excited about your work, and maximizes your chance of selling them a print Defining a niche The market for photographic fine art prints is saturated. …
Manifesto
Greenman, Lacock Abbey, Great Britain “There’s nothing wrong with wanting to provide a good living for your family and employees. But that’s no reason to screw your customers, your competition and …
Does profanity have a place in your marketing scheme?
Or why the words "dicking around" appear on this website Does profanity have a place in your marketing scheme? Hell yes. With a caveat. If your clientele uses it, you're safe. Is it …
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