One reason you see less print advertisement today is it’s damned hard to do it right

How to be certain you’re getting your money’s worth from your advertising

There’s an old advertising saying which proposes that “if it doesn’t sell it isn’t creative.” Shouldn’t the bottom line for creativity be that it grows your bottom line?

People agree that Shakespeare was one of the most creative people to find his way into print. Yet he did most of his writing in iambic pentameter, which is not only hard to read today, but must have been a bugger to write.

In other words, rules don’t have to stifle creativity.

There are rules for print advertising that can help ensure success. Not knowing the rules risks failure. Knowing them and breaking them anyway is a reason for firing your advertising consultant. With the high cost of advertising space and print materials, is it worth the risk?

We all love gorgeous, full color print materials, and I love creating them, but when your budget is strapped, isn’t it good to know there are solutions far cheaper that can be just as effective?

I produce magazine and newspaper advertisements, brochures, catalogs, annual reports, packaging and identity programs, including logo design, business cards, letterheads and stationery. I have the awards that say they’re creative. But most importantly, I’ve seen clients’ business increase because of the work. I can’t think of anything more creative than that.